NEXCO Central launches messenger bags made from recycled banners
NEXCO Central has launched N+U (pronounced “new”) which sells products made using recycled materials from their various highway operations.
Their first release is the messenger bags that have been made from recycled highway banners that no longer serve their original purpose. Available through NEXCO Central’s online store and other places, the proceeds from sales of this bag will be donated to environmental groups.
Each messenger bag is carefully hand-stitched by experienced craftspeople in Japan. The design of each incorporates elements such as words and artwork of the original banner, and the bags are exceptionally functional due to their light and stain-resistant qualities. Furthermore, every bag is one-of-a-kind as the design and materials used vary according to each bag made.
N+U is a subsidiary brand and part of NEXCO Central’s efforts to promote the three Rs (reduce, reuse, recycle). The name combines the “N” from NEXCO Central, and “U” which refers to the word “you”, illustrating their hope that NEXCO Central and “you” (the consumer) will go on to create new things together.