The popular Model, AMO would be a producer of the new brand.
Clear Stone, known as major costume manufacturer, has launched the new brand, “LUNATIC LEMONY LOLLIPOP” which has put Fashion and Cosplay together. The producer of the new brand is AMO, the popular Japanese fashion model for Harajuku-kei.
AMO herself has named the band “LUNATIC LEMONY LOLIPOP”. By combining three words Lunatic, Lemony, and Lolipop she has tried to pull out the image of “The tea party that is held under the lemon colored moonlight in the wonderland”.
On their first collection, they have introduced the head accessories, volume skirts, and wigs that could be easily worn daily as well as for parties. On their official websites, AMO herself models and styles for Collection Lookbook.
It is already sold at stores like G2 (the vintage store in Harajuku), Tokyu Hands, Loft, starting from June, 2013. Also their second collection would be coming out soon. We need to keep eyes on them!