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Seasonal Event in La Foret, Harajuku!


LA FORET, HARAJUKU—there will be a seasonal event from July 1st to July 23rd in which popular stores will be selling *yukatas.

Among the stores are TSUKIKAGEYA and YAMAMOTOYUMI PLUS, both of which offer a more modern version of the traditional yukata.
Also in this event will be the original yukata of the popular brand, fur fur, which has been a part of the TOKYO COLLECTION.

This event would be the perfect opportunity to enjoy the traditional Japanese yukata!

*yukata – “…a casual summer kimono usually made of cotton or synthetic fabric…worn by both men and women” (http://en.wikipedia.org/wiki/Yukata)


Many of TSUKIKAGEYA`s products are popular with younger people, as the store is famous for its colorful, punk-like yukatas. At this event, TSUKIKAGEYA will be having yukatas with unique playing card patterns on them, along with many others. It will also be selling obis (the band around the waist of the yukata) that have Swarovski decorations, another unique and more modern version of the traditional clothing.
Besides their spectacular designs, TSUKIKAGEYA`s yukatas are also recognized for their high qualities that result from the fact that TSUKIKAGEYA uses the traditional Japanese techniques to make its yukatas.

A brand of kimono designer, Yumi Yamamoto, YAMAMOTOYUMI PLUS will be selling its first yukata that will have a classic pattern of ribbons and rabbits. It will also be selling customized getas (sandals specific for kimonos and yukatas). If you buy a yukata from YAMAMOTOYUMI PLUS during the event, you will also be able to learn how to wear a yukata free of charge.