MUJI Fall Winter 2014Exhibition
WOOL WOOL WOOL MUJI Fall Winter 2014
The 2014 WOOL WOOL WOOL MUJI Fall and Winter coordination showcase, held in Omotasesando, Harajuku, featured a collection of clothing made from the wool of mostly New Zealand sheep as well Australian sheep. The first floor of the exhibit was really focused on showing where their wool is from and wool in its natural state. Most people know wool as that white fluff that grows on sheep. MUJI wanted to break that barrier by showing off what wool really likes and feels like when it is unsullied; brown and off white. There was even black wool on display. The location was off of a main road and was very quiet and quaint, much like the New Zealand countryside.
A photo spot was set up inside the first floor of the exhibit. There were two points to the photo-set. The first was to show off a giant blanket・shawl that was made from wool. It wrapped in such a way that it could encase a person’s entire body in its warm embrace. The presenter asked participants to touch it and hold it—examine its beauty very carefully. The second, more fun, point was to wear it. Where the sheep cape and become one with the sheep frolicking in the background of the New Zealand backdrop. There are a lot of sheep in New Zealand.
Any of the invited visitors were allowed to take photos for social media, and were encouraged to use the hashtag, “#MUJIWool” to share pictures with the public. It is clear that MUJI wanted to present an open image to the public about their product line even though it was a closed event.
This years’ collection featured a collection was broken down into 3 sections, “cashmere”, “merino wool,” and “Alpaca”. The collection was further broken down in basing the colors in off-white, gray, and black, with the exception of red on or two times. These collections then featured ways to coordinate the outfits, including shoes and denim pants. There were close for people of all ages and genders, including denim and coordinated pieces for pregnant women.
Many of the items were hung in groups on coat wracks. Tablets with supplementary image collections were set out on the display tables to help further understanding on how to coordinate the outfits. There were also 6 styling advisers present at the event to help the press better understand the coordinated outfits and answer questions if needed.